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About

I'm Bill Petrie

With over 25 years working within the promotional products industry, I’ve dedicated my career to helping suppliers and distributors grow their businesses through creative, strategic, and effective marketing and branding. As the founder and creative director of brandivate - a boutique marketing, branding, and advertising agency - I bring a hands-on approach to connecting brands with their audiences in meaningful ways.

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My insatiable curiosity drives my creativity and ensures that I’m always pushing the boundaries of what's possible. When I share my thoughts, I don’t hold back - I embrace boldness, innovation, and a bit of irreverence because that’s where real growth happens. My goal? To challenge and inspire others to achieve their goals and dreams.

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As a featured keynote speaker and workshop leader, I’ve been fortunate to share these ideas with audiences across the country and around the world. I’ve also had the honor of being inducted into the Promotional Products of the Mid-South (PPAMS) Hall of Fame and receiving the Promotional Products Association International (PPAI) Icon Award for Distinguished Service in 2024 - a testament to my commitment to elevating others and driving positive change.

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When I’m not speaking or helping brands make an impact, you can find me in my backyard, affectionately known as The Back Forty, likely smoking something delicious on the grill, mixing up craft cocktails, and enveloping myself in great music. If there were (finally) a Whataburger near where I live, you'd likely find me there doing "research" on my next food analogy. I love spending time with my wife, Sandy, our red tick coonhound, Shelby, and our twin college-aged sons, Drew and Mitch - who tend to pop in when they are broke, hungry, have nothing clean to wear, or all of the above. 

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If you’re looking for a speaker who’s professional, approachable, and not afraid to challenge the status quo (with a dash of humor), I’d love to be part of your next event!

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Bill Petrie
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