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The Long Run
Success isn't a sprint and neither is becoming who you want to be. Before I get rolling, let's get one thing straight: despite the title, this blog isn't about the Eagles' 1979 studio album with the hits "In the City," "I Can't Tell You Why," and "Heartache Tonight." No, this particular blog is about the fact that a few years ago, I did something I never imagined I'd willingly do: I became a runner. Calling myself a "runner" still feels a little strange because nobody will co
Bill Petrie
13 hours ago4 min read


A Bit of Mischief
In a sea of sameness, a little irreverence might be exactly what helps you stand out. If you know me at all, even just a little bit, you know I have a hard time ignoring an opportunity for a little mischief. Not the kind that gets someone arrested, fired, or escorted out of a trade show by security. I'm talking about the kind that raises an eyebrow, challenges an expectation, bends a rule that probably didn't need to exist in the first place, and reminds everyone involved tha
Bill Petrie
Oct 73 min read


Feels Just Like Starting Over
The false security of the known can be far more limiting than the uncertainty of starting over. In July of 2020, I resigned as president of PromoCorner and started brandivate. Looking back more than six years later, it would be incredibly easy to clean that story up a bit. I could tell you I had an unshakable belief in myself, a crystal-clear vision for what brandivate would become, and the confidence to bet everything on my ability to make it happen. That would also be c
Bill Petrie
Sep 303 min read
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