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Mistaking Speed for Value
When expectations become commoditized, value has to come from somewhere else. I have an important question: do you remember the last time Amazon impressed you by delivering a package in two days? Neither do I. It’s not because they aren’t remarkably fast and efficient, but because that’s exactly what we consumers have come to expect. The same could be said for ordering groceries through Instacart, having dinner delivered via DoorDash, or booking an epic international trip fro
Bill Petrie
7 days ago3 min read


Hungry Like the Wolf
Forty years after their MTV heyday, Duran Duran is still relevant. There's a lesson in that for the rest of us. It’s no secret that I love music and that I have a bizarre, bordering on unhealthy, infatuation with Van Halen. What isn’t as well known is that my taste in music is incredibly diverse and eclectic. While I’ll always gravitate towards loud, rude, and aggressive guitars, I also have an affinity for artists like American Aquarium, Johnny Cash, Arielle, Stephen Wilson,
Bill Petrie
Jul 14 min read


To Be a Kid Again
The moment we stop being students may be the moment we stop growing. A few weeks ago, I was on vacation in Jamaica with my bride, Sandy, as well as our now grown-up twin boys, Drew and Mitch. One of the funny things about being a parent is that sometimes it’s hard to see them as independent, fully functioning, almost 24-year-old adults, rather than the small humans I remember from the early years. One of the things I vividly remember about childhood is how insanely curious th
Bill Petrie
Jun 244 min read
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