Ownership isn't a title; it's the ability to create more value than you consume. Before diving into definitions of value, let's consider a fundamental belief: Ownership is not just about holding a title; it's about creating more value than you consume. Most people talk about 'value' in business as if it’s a warm, abstract concept. But the real issue is simpler and more important: the difference between negative value and surplus value. Phrases like 'value add' and 'we provide

What winter panic shopping teaches us about marketing. If you live in the South as I do and there’s even a whisper of winter weather in the forecast, you already know what’s coming: grocery stores become Thunderdomes as milk, bread, and eggs vanish faster than my patented “Irish Goodbye” at Eye Candy during PPAI Expo. People who normally smile suddenly lose all regard for personal space and basic human decency. While the forecast is a bit daunting, with a mix of ice, sleet, a

Relevance isn't about trends; it's about values, clarity, and results. The promotional products industry is a few days removed from the hustle and excitement of the PPAI Expo, and the air is still buzzing with inspiration and ideas. You're carrying a tote filled with business cards, colorful brochures, and maybe a little swag, but most importantly, your mind is racing with possibilities. It's time to channel that energy into actionable insights. Regardless of what we do for a