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Thanking Myself
Sometimes the person you owe the biggest "thank you" to, is you. In the United States, it's Thanksgiving week, which means this Thursday we will spend time with family and friends, carve up a turkey, and watch a little football. Given the holiday's name, it's also an opportunity to show sincere appreciation for the people who have supported you, given you opportunities, or loved you unconditionally. For the first time in a long time, our empty nest will be full, as both our
Bill Petrie
Dec 3, 20254 min read


Change the Conversation
Growth doesn't happen by talking louder. I've been in the promotional products industry for a long time – 26 years to be exact. To put that number in perspective, I've lasted longer in this industry than the average career of a Major League Baseball player (6 years), longer than the average marriage in the United States (8 years), and even longer than David Lee Roth fronted the mighty Van Halen (14 years). That's a long time to be in one industry. For the first 13 years, I
Bill Petrie
Nov 19, 20254 min read


Desirable Difficulties
The best things you'll ever build will also be the hardest. As I write this, I'm less than 24 hours removed from co-hosting the most recent PromoCruise. For those unfamiliar, it's an event where we take sixty branded merchandise suppliers and distributors – along with their plus ones – on a cruise, aiming not only to change how we network in the promotional products industry but also to elevate it by emphasizing the importance of relationships. This is where I would typical
Bill Petrie
Nov 12, 20252 min read
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