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Borrowed Opinions
It’s difficult to see clearly when you’re looking through someone else’s lens. Like most of you, I’ve spent quite a bit of time watching the World Cup over the past few weeks. While watching the American team lose last week wasn’t the outcome I hoped for, I’m still very invested in the tournament - and it has very little to do with the games on the pitch. Don’t get me wrong, I love the pageantry, passion, and global nature of the event. To me, there’s something unquestionably
Bill Petrie
Jul 154 min read


Mistaking Speed for Value
When expectations become commoditized, value has to come from somewhere else. I have an important question: do you remember the last time Amazon impressed you by delivering a package in two days? Neither do I. It’s not because they aren’t remarkably fast and efficient, but because that’s exactly what we consumers have come to expect. The same could be said for ordering groceries through Instacart, having dinner delivered via DoorDash, or booking an epic international trip fro
Bill Petrie
Jul 83 min read


Hungry Like the Wolf
Forty years after their MTV heyday, Duran Duran is still relevant. There's a lesson in that for the rest of us. It’s no secret that I love music and that I have a bizarre, bordering on unhealthy, infatuation with Van Halen. What isn’t as well known is that my taste in music is incredibly diverse and eclectic. While I’ll always gravitate towards loud, rude, and aggressive guitars, I also have an affinity for artists like American Aquarium, Johnny Cash, Arielle, Stephen Wilson,
Bill Petrie
Jul 14 min read
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